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Max Rissman's avatar

Thanks for the thoughtful and in depth advice, Audrey! One thing I’ve struggled with in regard to industry networking is the fact that you seem to need very finely tuned social skills to execute effectively. There is such a fine line between being persistent and a nuisance, and I know that when I send a check in email and don’t hear back it’s very hard for me to continue sending check in emails and not feel like a shmuck. It’s also hard for me to know how to offer something of value without potentially overstepping my bounds, and keeping a contact warm/sharing what I’m working on without seeming too transparent about my ultimate goals being business/networking related. I doubt there’s a clear, actionable solution, but do you have an advice other than “have perfectly calibrated social intuition and a flawless personality”?

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Michael Graf's avatar

I hope this message breaks through to more people. It's some of the best advice given for breaking into a competitive industry. I built a successful 25 year career as a director/filmmaker in advertising by building relationships with ad agency creatives offering to help them get their pet projects off the ground. Many of those business relationships have turned into lifelong friendships. And that's so much more meaningful than just getting hired for a gig. Thanks!

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